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Submitted by: Himfr Tian
In widening preferential dynamics, loose credit, and in high fuel efficiency of car demand factors stimulating, climbing oil prices also hard to stop us market recovery pace.
In February, American market sales reach 99.4 million vehicles, an increase of 27 percent. If the seasonal factors adjustment, American market in February of the sales volume, convert annual sales for 46,657 million cars, this is the American market for four months on a seasonal factors adjusted more than 12 million cars sales, recovery momentum is very strong.
General motors and Toyota become February American market growth of “leading role”, both sales respectively 20.7 million vehicles and 142,000 million cars, a growth rate reached 46 per cent and 42 percent respectively. In addition, the ford motor February’s sales for 15.6 million vehicles, an increase of 10%, Chrysler’s sales for 9.5 million vehicles year-on-year, 13 percent, Honda is averaging 9.8 million cars sales for year-on-year, 22%; Nissan cars sold for 9.2 million vehicles year-on-year, 32%.
In general motors and Toyota leading industry’s growth in the performance, the enterprise active marketing measures destinations. General motors, the American market sales supervisors tang Johnson said in a statement: “this year’s plan is to quick start, we do.”
This active enterprise marketing measures, besides active advertise outside, which is mainly manifested in the terminal discount rate increasing. According to TrueCar forecast, general motors in February of preferential dynamics reached every vehicle 3683 dollars, up 10% more than a year ago. While Toyota discount strength also constantly enlarges, reached the average every car 2134 dollars, than last year the corresponding period increased 18%.
In addition, as oil prices to rise unceasingly, the American automobile manufacturers have felt consumers of small cars and high fuel efficiency of car purchase preference. “With crude oil prices $100 a barrel breakthrough and oil prices continued to rise, fuel efficiency once again become the chief factor afford attention.” Ford motor U.S. sales and marketing director Ken Czubay said.
Last week, U.S. owners pay average prices rose 19.4 cents a gallon, reached $3.38, according to the department of energy’s reckoning, it was since September 2005 since hurricane katrina experience the biggest us oil prices rise. Obviously, oil prices are become the biggest shrouded American market recovery shadows.
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